Custom AI
An assistant that knows your business.
Generic AI doesn't know your prices, menus, policies or procedures. A custom assistant does — and it can answer customers at midnight or help a new starter on their first day.
What a custom assistant can do
- Customer assistant — answers questions on your website about opening hours, products, availability and bookings, and hands over to a person when needed
- Staff knowledge assistant — "How do I process a refund?" "What's our policy on allergens?" Answered instantly from your own documents
- Sales assistant — drafts quotes and proposals from your price lists and templates
- Operations agent — watches for problems in your data and tells the right person
We build on established, business-grade platforms — Microsoft Copilot Studio, OpenAI, Anthropic Claude and Azure AI — choosing whichever fits your systems and budget. Assistants are grounded in your approved content, with guardrails on what they can and can't say.
What's included
Clever, but safe
Grounded in your content
Answers come from your approved documents — not the open internet.
Guardrails
Clear limits on topics, tone and what data it can reach.
Human handover
Tricky questions go to a person, with the full conversation attached.
Insight
See what customers and staff ask most — gold for improving your service.
Connected
Look up bookings, orders or stock where your systems allow it.
UK GDPR aware
Data handling, retention and privacy notices designed in from the start.
The outcome
What changes for you
- Customers answered instantly, day or night
- New staff up to speed faster
- Fewer repetitive questions for your team
- A clear picture of what people really ask
No jargon, promise. Every recommendation comes with what it costs, what it saves and what you can safely ignore.
Keep exploring
Related services
FAQ
Questions we get asked
Will a chatbot make things up?
Any AI can make mistakes, which is why we ground assistants in your approved content, restrict what they'll answer, test them thoroughly and include a human handover. We also recommend starting internally before going public.
How long does it take to build?
A focused pilot assistant can often be running within a few weeks, depending on how organised your content is.
Let's dig out your savings.
Book a free 30-minute chat. No jargon, no hard sell — just an honest look at where your technology is costing too much, and where AI could save you time and money.
